Summary Statement
Offers nearly 12 years of experience in digital media and over 15 years in marketing and design. Designs with intent, develops creative, audience-first content that strengthens brand reach and impact. Leads the planning and execution of digital strategies that align with organizational goals while driving engagement and improving user experience across platforms. Possesses a strong foundation in graphic design, copywriting, and hands-on content creation, and brings ideas from concept to execution, crafting compelling assets and campaigns that build meaningful connections through innovative storytelling.
Skills & Programs
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Creative ideation, graphic design, and visual storytelling (AI fluent)
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Social media strategy, content planning, & analysis
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End-to-end content creation (concept through execution)
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Creative problem-solving in fast- paced environments
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Clear, effective written and verbal communication
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Adaptability and composure under pressure
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Managing multiple projects and deadlines simultaneously
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Adobe Creative Suite: Illustrator, Photoshop InDesign, Premiere, Rush
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Microsoft Office: (Full suite including Teams)
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Figma, Monday, CapCut, Canva (and more)
Work Experience
Senior Specialist, Digital Media
Goodwill Industries International
Jul 2014 – Feb 2026 | Rockville, MD
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Developed, designed and produced creative, audience-first in-house assets for Goodwill's digital and social channels, served as primary liaison to social platforms supporting national initiatives, campaigns and outreach efforts.
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Collaborated with an external creative agency to coordinate brand-channel content calendars and managed externally produced social assets, ad hoc posts, and audience engagement promotions.
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Contributed to the planning and execution of digital media strategies and both organic and paid campaigns aligned with organizational and departmental goals.
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Analyzed and interpreted channel performance data to assess audience behavior and engagement outcomes so the data could inform future design and content decisions.
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Pitched and produced original content initiatives, including a DIY video series; served as creative lead, on-camera talent, and editor from concept through final delivery.
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Managed day-to-day digital media operations, ensuring consistent, accessible, and engaging content across public-facing platforms. Researched and applied best practices and emerging trends to improve user experience and supporter engagement.
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Created and adapted content for Goodwill's public website, extranet, and social networks in response to evolving organizational needs.
Media & Design Manager
Gates Hudson, Inc.
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Developed and designed corporate-level marketing assets across print, digital, email, and web channels.
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Partnered with regional and community managers to plan and deliver customized marketing materials under tight deadlines.
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Launched and supported the company’s social media presence, establishing early Facebook and Twitter accounts and training internal teams on ongoing community management.
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Served as primary point of contact for website content and design, managing and maintaining multiple community sites across CMS platforms.
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Collaborated with marketing leadership to produce monthly and quarterly performance summaries and analysis for property owners.
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Created corporate brochures, proposal materials, and special project assets supporting growth of a multimillion-dollar management portfolio.
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Conducted detailed market research
Apr 2008 - Jan 2014 | Merrifield, VA
Additional Experience
Graphic Artist, Interior Displays
New Home Media
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Led design of original interior displays and graphics from concept through final fabrication and installation.
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Collaborated directly with clients to develop and refine creative concepts.
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Coordinated with production and installation teams to deliver projects on deadline.
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Maintained and curated web portal and digital image libraries for client-facing ordering section of website.
Lorton, VA
Marketing Coordinator/ Graphic Designer
Pulte Homes
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Developed marketing and communication materials across print and digital channels to support sales and customer engagement.
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Collaborated with sales and leadership teams on campaigns, presentations, and events.
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Designed and maintained internal and external websites and digital communications.
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Produced newsletters and employee communications to enhance internal engagement.
Fairfax, VA
Education
Bachelor of Arts - Graphic Design
Art Institute of Pittsburgh
Transferred Fall 2007 - Graduated in 2011
Virginia Tech
Majors: Graphic Design & Scenic Design (Theatre)
Minor: Creative Writing (English)
Achievements
Volunteer Awards
4CP Volunteer of the Year
4CP Four Pillars Award
2023
2026
WATCH Awards
Outstanding Set Painting in a Play
Outstanding Set Painting in a Musical
"Red", Next Stop - 2013
"The Most Happy Fella", TAP - 2014